Your Dashboard
Everything for one website lives on a single page. There’s no hunting through menus, you scroll the top section for the big picture, then drop into a tab when you want to go deep on one thing.
This page is a map. Each area links to its own guide.
How the page is laid out
| Area | Where | What it’s for |
|---|---|---|
| Site rail | Far left | Switch between your sites, or click the globe for an all-sites live view. |
| Header | Top | The live-visitor pill, the date-range picker, and the settings gear. |
| Top section | Always visible | The main chart, your summary tiles, and the breakdown cards (sources, pages, locations, devices, audience, events). |
| Tab strip | Below the top section | Six deeper views: Visitors, Journey, Funnels, Engagement, Revenue, Heatmap. |
Everything respects the date range you pick in the header and any filters you click, set them once and the whole page follows.
The top section
The first thing you see, and the part you’ll read most often.
The big chart plots visitors over time, with revenue as bars once you’ve connected Stripe. Above it sits a row of summary tiles you can customize. Below it, four breakdown cards rank where your traffic comes from and what it’s made of, click any row to filter the whole dashboard.
The tabs
When you want more than a summary, open a tab.
- Visitors: every person who’s visited, deduplicated and enriched with what they did and bought.
- Journeys: a branching tree of the paths people actually take through your site.
- Funnels: conversion rates for an ordered set of steps you define.
- Engagement: which actions people take, and how often.
- Revenue: your MRR, ARR, churn, and every payment (full revenue docs).
- Heatmap: when your visitors are most active, by day and hour.
The live view
The visitor count in the header is a button. Click it for the full-screen Live view: a spinning globe of everyone on your site right now, a real-time activity feed, and revenue captured in the last 24 hours.
See “Ask Snowy” in the header? That’s an AI assistant for your analytics that’s still in the works. It’s coming soon and not active yet.
Reading any report
A few habits that pay off everywhere:
- Set the date range first. Every number on the page is for the range in the header. See Filtering & date ranges.
- Click to filter. Almost every row (a country, a source, a page) is clickable. Clicking it filters the entire dashboard to that segment, and the filter shows up in the Filtered by bar so you can clear it.
- Sort by what matters. Breakdown cards can sort by visitors, revenue, or time on site.
- Connect Stripe to unlock revenue. Revenue tiles, the money columns, and paid visitor statuses only appear once a payment provider is connected.