Funnels

A funnel is an ordered list of steps you expect a visitor to take, like Visit landing page → View pricing → Start sign up → Purchase, shown as a horizontal chart that narrows at each step. The width tracks how many people reached that step, so the drop-offs are impossible to miss.

Find it in the sidebar under Funnels. The chart respects the date-range picker.

Steps: pages and events, one list

Every step is just something a visitor did, and that’s one of two things:

• A page they visited: matched by its path (e.g. /pricing). Choose whether the URL has to match exactly or just start with that path (so /blog covers every post).
• An event they triggered: any custom event you track, matched by name (e.g. signup_completed).

There’s no separate “goal” to set up first: when you add a step, you search one list that blends your pages and events together (each showing how many people did it in the last 30 days) and just pick one. Snow figures out the rest.

Reading the chart

• Each step’s count is the number of unique visitors who reached it, in order, within the selected range.
• The drop-off pill between two steps is the percentage lost from one to the next.
• Overall conversion (top-right) is the share of step-one visitors who made it all the way to the last step.
• Hover any step for its top sources and countries, and, when you’ve connected Stripe, the revenue that step’s visitors went on to generate.

Creating a funnel

Click New funnel, give it a name, and add steps. As you build, a live preview computes the funnel right there, so you’re never guessing: you see the shape before you save. Reorder steps with the up/down controls, and remove any you don’t want.

On a brand-new site, Snow suggests a starter funnel built from your busiest pages and events, one click to begin.

Editing and deleting

Open a funnel and use the edit (pencil) action to change its name or steps, or delete it. Funnels are saved per site, so your team sees the same set.