Funnels

A funnel is an ordered list of steps you expect a visitor to take, like Visit landing page → View pricing → Start sign up → Purchase, shown as a horizontal chart that narrows at each step. The width tracks how many people reached that step, so the drop-offs are impossible to miss.

Find it in the sidebar under Funnels. The chart respects the date-range picker.

Steps: pages and events, one list

Every step is just something a visitor did, and that’s one of two things:

• A page they visited: matched by its path (e.g. /pricing). Choose whether the URL has to match exactly or just start with that path (so /blog covers every post).
• An event they triggered: any custom event you track, matched by name (e.g. signup_completed).

There’s no separate “goal” to set up first: when you add a step, you pick it from one browsable list of your pages and events (each showing how many people did it in the last 30 days). Snow figures out the rest.

Reading the chart

• Each step’s count is the number of unique visitors who reached it, in order, within the selected range.
• The drop-off pill between two steps is the percentage lost from one to the next.
• Overall conversion (top-right) is the share of step-one visitors who made it all the way to the last step.
• Hover any step for its top sources and countries, and, when you’ve connected Stripe, the revenue that step’s visitors went on to generate.

Creating a funnel

Click New funnel. The builder opens side by side: everything your site tracks on the left, the funnel you’re assembling on the right.

Finding a step. You don’t need to know what anything is called. The left-hand list shows every page and event from the last 30 days, busiest first, so you can just browse. Three tabs narrow it down:

• All: pages and events together.
• Pages: only the pages people opened.
• Events: only the actions you track in your site’s code.

Type in the search box to filter, and each tab shows how many matches it holds. Search something that only exists as an event while you’re looking at Pages and the builder offers to take you there.

Click any row (or press ↵) to append it as the next step. The list stays put, so adding several in a row is quick, and anything already in the funnel is marked Added.

Putting the steps in order. Grab a step by the handle on its left and drag it up or down; the rest slide out of the way. Keyboard users can focus the same handle and press ↑ / ↓. Remove a step with the bin icon.

Seeing it before you save. Once two steps are in, a live preview computes the funnel right there, so you see the shape before you commit. The funnel also names itself from its steps until you type your own name.

On a brand-new site, Snow suggests starter funnels built from your busiest pages and events, one click to begin.

Editing and deleting

Open a funnel and use the edit (pencil) action to change its name or steps, or delete it. Funnels are saved per site, so your team sees the same set.