Events
The Events card in the top section is where your custom events show up. It ranks every event by how many people fired it, so the actions that matter rise to the top.
Reading the report
Each row is one event name with:
- Visitors: how many unique people performed it in the date range.
- Share: that count as a percentage of all your site’s visitors, drawn as a bar.
Events are ranked by unique visitors, busiest first. The footer shows the total number of distinct events and a View all button to see the full list.
Counts are by unique visitor, not raw firings: an event someone triggers ten times counts once toward its visitor total. For raw frequency, see the Engagement matrix.
Group events into tabs (goals)
The card opens on All events. Click the + to create an event group: a named, reusable tab that combines related events:
Name the group
Give it a name like “Activation” or “Checkout”. This is the tab label you’ll see.
Choose its events
Pick one or more event names to include. Anyone who fires any of them counts toward the group.
Use it
The group appears as its own tab in the Events card, and as a goal you can track across the dashboard.
An event group is a goal: the two words describe the same
thing. Grouping is how you turn a scatter of raw events (purchase,
order_completed, checkout_success) into one outcome you actually care about.
When it’s empty
If you haven’t sent any custom events yet, the card prompts you to “Send your
first custom event.” Add a track call and refresh:
window.snow.track("signup");Then follow Custom events for properties, values, and no-code click tracking.