Revenue & Conversions
Snow isn't just traffic numbers. Connect your payment provider once and Snow pulls in your payments and subscriptions, then ties that revenue back to the visits and sources that drove it. You get the money metrics founders actually care about, and you can see which marketing channel turned into a paying customer.
Snow connects to Stripe, Polar, Dodo Payments, RevenueCat and Superwall. Connect whichever one you sell through - every revenue feature works the same either way.
A site can hold more than one connection, but the dashboard reads exactly one: the one connected most recently. Two providers' revenue is not one number, so the newest wins outright rather than being summed.
What you get
Once a provider is connected, Snow shows you:
- Revenue metrics: total revenue, paying customers, and revenue per customer for the date range you pick, plus an as-of-now snapshot of MRR, ARR, active subscribers, and active trials. It also tracks churn rate and trial conversion rate.
- A revenue-type breakdown: every payment is classified (new, renewal, trial conversion, plan change, one-time, and subscription), with refunds shown too, so you can see what kind of revenue is coming in.
- A conversions list: a searchable, paginated list of every payment, with the customer, amount, and subscription status.
- A trials list: every trial, paid or not, with its outcome and the journey that led to it.
- Revenue attribution: link a payment back to the visitor (and the source) that led to it, so you can finally tell which channel pays for itself.
You'll find it all under the Revenue tab in your dashboard, and you can pin the figures you watch most as tiles on your main chart.