Revenue & Conversions
Snow isn’t just traffic numbers. Connect Stripe once and Snow pulls in your payments and subscriptions, then ties that revenue back to the visits and sources that drove it. You get the money metrics founders actually care about, and you can see which marketing channel turned into a paying customer.
Snow connects to Stripe today. It’s built to add more payment providers over time, but Stripe is what’s available right now.
What you get
Once Stripe is connected, Snow shows you:
- Revenue metrics: total revenue, paying customers, and revenue per customer for the date range you pick, plus an as-of-now snapshot of MRR, ARR, active subscribers, and active trials. It also tracks churn rate and trial conversion rate.
- A revenue-type breakdown: every payment is classified (new, renewal, trial conversion, plan change, one-time, and subscription), with refunds shown too, so you can see what kind of revenue is coming in.
- A conversions list: a searchable, paginated list of every payment, with the customer, amount, and subscription status.
- Revenue attribution: link a payment back to the visitor (and the source) that led to it, so you can finally tell which channel pays for itself.
You’ll find it all under the Revenue tab in your dashboard, and you can pin the figures you watch most as tiles on your main chart.