Overview & key metrics
The top of every site's dashboard answers the everyday questions at a glance: how many people came, what they looked at, whether they stuck around, and what they bought. Traffic totals and trends here respect the date-range picker and any filters you've applied. Revenue snapshots and churn keep their own time windows.
The summary tiles
A row of tiles sits above the chart, each showing the total for your date range with a trend versus the period before. The traffic tiles are always available:
| Tile | What it means |
|---|---|
| Visitors | Distinct visitor identifiers in the range. Cookieless identifiers rotate daily, while attribution mode and identity linking can recognize visitors across days. |
| Page views | Every page load, including repeat views. One visitor can rack up many. |
| Bounce rate | The share of visits where someone looked at a single page and left. A high bounce rate isn't always bad, it depends on the page's job. |
| Avg. duration | The average length of a visit, from the first page to the last. |
Once you connect a payment provider, revenue tiles join them: Revenue, Revenue / visitor, MRR, ARR, Subscribers, Active trials, Conversion rate, Trial conversion rate, Churn rate, and Refunds. Every definition lives in Revenue metrics.
You choose which tiles show. Pick your favorites, and add custom tiles that count any event you track, in Customize your dashboard. Visitors is always shown; the rest are up to you.
The money tiles are also clickable: click Subscribers or Refunds and the dashboard jumps to the Visitors tab filtered to exactly those people.
Visitors vs. page views. Visitors counts distinct visitor identifiers; page views counts page loads. In cookieless mode, one person can receive a new identifier on a later day.
The chart
Below the tiles, the main chart plots visitors over time so you can see the shape of your traffic (steady, spiking, or trailing off). With a payment provider connected, revenue appears as bars, coloured by payment type (new vs. renewal vs. one-time), right alongside the visitor line.
A range of a single day (today, yesterday, this week on a Monday, this month on the 1st, or one day you pick) is broken down by hour; longer ranges are grouped by day. You can pin chart notes to a date to annotate a spike (a launch, a campaign, an outage) so the context travels with the data.
The current hour or day is drawn dotted, and its revenue bar is striped, because it is still counting. Hover it to see Incomplete: still counting.
The trend vs. the previous period
Each tile shows a small up or down change against the period before your range. This tells you whether things are moving, not just where they stand.
- Today, yesterday, the last 7 days and the other rolling ranges, and custom ranges, compare with the same number of days just before: pick last 7 days and it compares to the 7 days before that.
- This week, this month and this year compare with the same days of last week, last month and last year. Last week and last month compare with the whole week or month before.
- All time has nothing before it, so it shows no change.
While a range is still running, the earlier period is cut at the same point, so a morning is never measured against a whole day: at 09:41 on a Tuesday, today compares with Monday until 09:41. Hover a change to see the exact dates.
The breakdown cards
Under the chart sit the cards that break your traffic down. Each ranks the top values, draws a bar for relative size, and lets you click a row to filter the whole dashboard:
Alongside them, the Audience card splits your visitors new vs. returning and (with a payment provider) by status: anonymous, free, trialing, subscribed, churned, or lifetime customer (see Visitors). Most cards can sort by visitors, revenue, or time on site. Tap the sort toggle to cycle.
Watching live
The visitor count in the header is a button. Click it for the full-screen Live view: a real-time globe, an activity feed, and revenue captured in the last 24 hours.
The date range
Traffic reports are driven by the date-range picker in the header: presets for today, yesterday, last 7 days, this month, and more, plus a custom range. Rolling presets include today, so last 7 days means today plus the previous six. Revenue snapshots and churn are clearly labeled with their independent time windows.