Everything you need to measure what matters.
Privacy-first website and revenue analytics that respects your visitors and connects traffic to real revenue. Learn how to install tracking, understand every report, connect your tools, and use the API.
This is the product documentation: how to install tracking, read every report, connect a payment provider, configure your sites, and call the API. Snow Analytics is a hosted, proprietary service developed and operated by Kapybara LLC.
Private by design. Snow can run in cookieless mode, which stores nothing on your visitors' devices, so you may not even need a cookie banner.
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What you can measure
- Live visitors: who's on your site right now, on a real-time globe with an activity feed.
- Traffic & trends: visits, page views, bounce rate, and visit duration for any date range.
- Where visitors come from: search, social, referrals, ads, or direct, grouped into channels.
- Journeys & funnels: the paths people take through your site, as a branching tree or a step-by-step funnel.
- Sales & revenue: connect a payment provider to see which visits turned into paying customers, plus MRR, churn, and trials.
- Locations & devices: country, city, browser, and device.
- Custom events & goals: track sign-ups, clicks, and any action that matters to you, and see your most-used features on the engagement matrix.
How the pieces fit together
You don't need to understand the internals to use Snow, but a quick mental model helps:
| Part | Think of it as… | What it does |
|---|---|---|
| Dashboard | The screen you look at | Shows the charts, numbers, and reports. |
| Collector | The receptionist | Receives every visit and answers the dashboard's questions. |
Tracking snippet (sa.js) | A doorbell on your site | A tiny script that quietly says "someone just visited!" |
In short: the snippet on your website tells the collector about each visit, and the dashboard turns it all into easy-to-read reports. The next page gets you live in about five minutes.