Journeys
The Journey tab is a free-form explorer for the paths people actually take through your site. Instead of a single ordered funnel, you get a branching tree: pick a starting point and watch every route fan out, step by step, with drop-off and revenue at each branch.
Journeys vs. Funnels vs. Visitors. A funnel measures one ordered path you define in advance (“did people do A → B → C?”). A journey is the opposite, you discover where people go without deciding first. And the Visitors tab shows one person’s path at a time. Use journeys to explore, funnels to measure, visitors to investigate.
Pick your anchors
At the top you set two anchors:
- Start: where the tree begins.
- End: a goal to trace paths toward.
Either can be any page or any event, or left as Anywhere. That gives you three ways to explore:
| Start | End | You’re asking… |
|---|---|---|
| A page | Anywhere | ”Where do people go from here?” (forward) |
| Anywhere | A page or event | ”How do people reach this?” (backward) |
| A page | A page or event | ”What happens between these two?” |
Open either picker and search across All, Pages, or Events, each with a count so you can see what’s worth anchoring on.
Weight it by visitors or revenue
A Visitors / Revenue toggle decides what the branches are sized by:
- Visitors: the tree is weighted by how many people take each path.
- Revenue: branches are weighted by the money that flowed down them, so the paths that actually make you money stand out. (Requires connected Stripe.)
Reading the tree
Each node is a step, a page or an event. Connections show how people flow from one to the next.
- Dots are pages; events are labelled inline.
- Drop-off appears as ”⤓ Exited the site” with the number of people who left at that step.
- “Others” rolls up the long tail of less-common next steps. Tap to expand it.
- An End badge marks where a path hits your goal.
Hover any node for the details: how many visitors or sessions reached it, what share of the previous step that is, the revenue and conversions it drove, and the typical time to the next step. Click a node to see the actual people behind it (below).
Drag to pan, scroll to zoom, and double-click to reset. The Full screen toggle gives the tree the whole window when a path gets deep.
Tune what the tree shows
The Adjust button opens the knobs. Sensible defaults are set for you; reach for these when a tree is too busy or too shallow:
| Setting | What it does | Default |
|---|---|---|
| Steps shown | How many steps deep the tree branches (1–8). | 5 |
| Branches per step | Top paths kept per step before the rest roll into “Others” (1–8). | 4 |
| Include events as steps | Show custom events alongside pages. | On |
| Collapse repeated pages | Treat back-to-back views of the same page as one. | On |
| Group similar URLs | Fold similar URLs together, e.g. /blog/*. | On |
| Converters only | Only show paths that led to a conversion. | Off |
| Count by | Count Unique visitors or Sessions. | Unique visitors |
| Conversion window | How long after the start a conversion still counts (7 / 30 / 90 days). | 30 days |
Group similar URLs is what keeps the tree readable when you have lots of
dynamic paths (blog posts, product pages, profiles). It folds /blog/hello and
/blog/world into one /blog/* branch. Turn it off when you need exact URLs.
Drill into the people
Click any node and the People on this path panel slides in: the real visitors who took that route, how many converted, and the revenue they generated. From there you can:
- Filter Visitors to this group: jump to the Visitors tab scoped to exactly these people.
- Build a funnel from this path: turn a route you like into a repeatable funnel (needs at least two steps).
That last one is the payoff: explore freely to find a path that matters, then promote it to a funnel you track over time.
When it’s empty
- “No journey yet”: there aren’t enough visitors with page-view history in this date range. Widen the date range.
- “No paths to show”: nobody went from your Start to your End in this range. Try a wider range or a different End.