Conversions
The Conversions list is every payment, row by row. It's searchable and paginated, so you can scan recent sales, find a specific customer, or filter down to just the subscriptions that need attention. When attribution is set up, each payment also shows the visit and source that led to it.
Only payments appear here. A trial that hasn't paid yet has no payment, so it's listed under Trials instead.
What each row shows
| Column | What it shows |
|---|---|
| Customer | The customer's email. |
| Amount | How much they paid. |
| Subscription status | Where this customer's subscription stands (see below). |
| Source | The visit or source that led to the payment (when attribution is set up). |
Subscription statuses
Each row is tagged with the customer's current status:
- active: a paying recurring subscription.
- trialing: currently in a free trial.
- past_due: on a paid plan but behind on payment.
- canceled: the subscription has been canceled.
- one-off / lifetime: a payer with no active recurring subscription (for example, a one-time purchase).
Filter and search
- Filter by status: narrow the list to a single status (for example, only
past_duecustomers, or onlytrialing).trialingshows the payments of customers who are in a trial right now; every trial, paid or not, is in Trials. - Search: search by email, visitor, or source to jump straight to the payments you're looking for.
The list is paginated, so large histories stay fast to browse.
How a conversion links to a visit
When attribution is in place, a payment is tied back to the Snow visitor behind it, and through that visitor, to the source, campaign, or referrer that brought them in. That's how you go from "we got paid" to "this channel got us paid."
The most reliable link is the visitor id passed at checkout or through the Identify API, which you wire up once. Snow can also link some customers on its own. The next page covers both.