Timezone
Every site has a timezone. It controls how Snow groups your data into days and months, so your reports line up with your own working day rather than a server clock somewhere else.
The default is UTC.
What the timezone controls
Your site’s timezone decides where one day ends and the next begins. That affects:
- What “today” means: the live and date-filtered views use your timezone to decide which hits count as today.
- Day boundaries: where each day starts and stops in trends and time-series charts.
- Month boundaries: where each calendar month begins and ends, including the month boundary used to calculate churn in your revenue reports.
For example, with the timezone set to America/New_York, a visit at 11pm Eastern
is counted on that calendar day in New York, not pushed into the next day as it
would be under UTC.
Changing the timezone changes how existing data is bucketed into days and months in your reports, it doesn’t move or rewrite any events. Pick the zone your business actually runs in and leave it there.
How to set it
In your site’s settings, choose the timezone from the list. Snow uses
standard IANA zone names
like America/New_York, Europe/London, or Asia/Kolkata. The change takes
effect right away.
If you never change it, the site stays on UTC.