Google Tag Manager
You can deploy the Snow snippet through GTM using a Custom HTML tag.
Create a new tag
In GTM, go to Tags → New. Click Tag Configuration and choose Custom HTML.
Paste the snippet
In the HTML box, paste the snippet:
<script defer src="https://api.snowanalytics.app/sa.js" data-site="YOUR_SITE_ID"></script>Set the trigger
Click Triggering and choose All Pages (the built-in trigger). This fires the tag on every page view.
Name and save
Give the tag a name (e.g. “Snow Analytics”) and click Save.
Submit the container
Click Submit at the top-right, add a version description, and click Publish.
GTM is itself frequently blocked by ad-blockers. Loading Snow through GTM means you can lose the same visitors that Snow is designed to help you recover. For the most complete data, consider the first-party proxy or installing the snippet directly in your site’s <head> instead.
Verify
Visit your site in a browser, then check the Live view in the Snow dashboard. See Troubleshooting if nothing appears.